Glossary
Terms around CRM software, precisely placed in the teamspace model.
CRM — Customer Relationship Management. In teamspace, the module that runs organisations, contacts and activities. Edition: office.
Sales process — A separate module for sales opportunities with stage, probability and revenue, a sales funnel with configurable stages and a distribution view per stage. Edition: enterprise. It shares the data model with the CRM.
Activity — Every touchpoint with a contact or an organisation. Three groups: soft activities (enquiry, chasing), hard factors (need, quote, order), internal (status, note).
Follow-up — An open activity whose target date has been reached. teamspace reminds the responsible owner, with no separate reminder list.
Parent organisation — The superordinate organisation in the data tree. It maps holding and division hierarchies. A contact’s activities are visible at organisation and parent level.
Key account manager (KAM) — The responsible contact within the firm for a particular organisation. Optionally with a deputy. CRM data can be restricted to the KAM.
VIP — A marker for especially important contacts or organisations. Gets its own VIP manager, visible also in caller recognition.
ABC analysis — Sorting organisations into three classes (top 20 per cent, middle 60, weakest 20) per aspect: sales, customer, supplier. The calculation rule is configurable per aspect.
Standard project — A project held per organisation, onto which tickets and hours are booked automatically when the customer is recognised.
Caller recognition — Recognition of the CRM contact on an incoming call by phone number. Before you pick up, you can see who is calling and which activities are open on this contact.